Bold statement: Cadillac’s sponsorship of the Cadillac Championship marks a major revival and reimagining of one of golf’s most storied venues. But here's where it gets controversial: does aligning a luxury car brand so closely with a signature PGA TOUR event risk eclipsing the sport’s accessibility? This is the essence of the latest shift in professional golf, and understanding it helps you see why fans, players, and sponsors are debating the future trajectory of events at Trump National Doral.
Cadillac has been named the title sponsor of the PGA TOUR’s newly minted Signature Event, the Cadillac Championship, a multi-year alliance announced on a recent Monday. The event is scheduled to take place at Trump National Doral in Florida, with the tournament running from April 27 to May 3, 2026. Viewers will be able to watch across CBS, Paramount+, Golf Channel, and three PGA TOUR Studios platforms: PGA TOUR LIVE on ESPN+, Sirius XM, and the TOUR’s World Feed.
PGA TOUR chief executive officer Brian Rolapp welcomed Cadillac back to the fold, praising the brand for its longstanding relationship with the TOUR and its ties to the Doral venue. He framed the partnership as a cornerstone of a new era for the TOUR’s Miami cycle, signaling both continuity and renewal for fans in the region.
Cadillac’s connection to professional golf stretches well before this deal. The brand previously stood as an umbrella sponsor for the World Golf Championships in 2010 and later carried the title as WGC-Cadillac Championship from 2011 through 2016, with the elite event hosted at Trump National Doral during that period.
John Roth, Cadillac’s global vice president, emphasized that the Cadillac Championship extends Cadillac’s legacy with the PGA TOUR while leveraging events that resonate with luxury audiences. The company highlights its presence at premier experiences—from Monterey Car Week to Cadillac Racing’s pursuit of victory—as embodiments of performance, craftsmanship, and innovation that elevate golf and celebrate its athletes.
The return to the Blue Monster course at Doral will be historically significant, marking the 56th PGA TOUR event held there. Doral’s Blue Monster has hosted TOUR play from 1962 through 2016 in a long-standing tradition, and the course remains one of the few venues to appear on the TOUR schedule for more than half a century, alongside venues such as Waialae, Torrey Pines, Pebble Beach, Riviera, Augusta National, Harbour Town, Colonial, and Muirfield Village.
Tiger Woods stands as a towering figure in the Blue Monster’s lore, having captured four victories there as part of his 82 TOUR wins. In total, 14 World Golf Hall of Famers have claimed 24 titles on this celebrated layout, underscoring the venue’s prestige within the sport.
Eric Trump, an executive vice president of The Trump Organization, reflected on the course’s long history with the TOUR and noted that Cadillac’s return—an iconic brand and longtime partner—will energize the Cadillac Championship at Trump National Doral, reinforcing the property’s status as a premier golf destination worldwide.
It’s important to note that the Cadillac Championship stands as the sole newly added event on the 2026 PGA TOUR Regular Season, and unlike earlier tournaments held at Doral, it does not inherit the historical lineage of those earlier events at the venue.
